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Sales & International Marketing Program
In view of the lack of qualified business personnel in southern Ecuador (and particularly in the city of Cuenca), the Centro de Estudios Interamericanos, in cooperation with St. Ambrose University, proposes to fill that void through the organization and functioning of an International Marketing Program. During the two-year program, technical material will be taught and reinforced with teaching-learning of the English language, such that the professionals that leave CEDEI's classrooms will be able to confront the local, regional, national and international market.
The Program
National students form a cohort (ie, a group of students that take all classes together) and will complete the program in two years. Study abroad participants may take a portion of the program's courses as non-degree-seeking students. Courses with Spanish titles are taught in Spanish; for courses with English titles, instruction is in English.
FIRST YEAR
First Term (October-December)
- English 301 (3 credits)
- Matemática Básica (3 credits)
- Contabilidad I (3 credits)
- Computación (3 credits)
Second Term (January-March)
- English 302 (3 credits)
- Comunicación y Redacción Empresarial (4 credits)
- Contabilidad II (3 credits)
- Estadística I (3 credits)
Third Term (April-June)
- English 303B (3 credits)
- Marketing I: Conducta del Consumidor (3 credits)
- Administración (3 credits)
- Estadística II(3 credits)
Fourth Term (June-August)
- English 304 (3 credits)
- International Management (3 credits)
- Marketing II: Investigación de Mercados (3 credits)
- Transcultural Communication (2 credits)
SECOND YEAR
Fifth Term (October-December)
- English 401 (3 credits)
- Marketing III: Ventas y Operaciones (3 credits)
- Derecho y Ética Mercantil (3 credits)
- Macroeconomía (3 credits)
Sixth Term (January-March)
- English 402 (3 credits)
- Microeconomía (3 credits)
- Psicología Social (3 credits)
- Relaciones Humanas (1 credit)
Seventh Term (April-June)
- English 403B (3 credits)
- Marketing IV: Administración Estratégica (3 credits)
- Relaciones Públicas y Publicidad (3 credits)
- Comercio Exterior (3 credits)
Eighth Term (June-August)
- Marketing V: International Marketing (3 credits)
- Total Quality (3 credits)
- Ética Profesional (3 credits)
- Pasantía (3 credits)
Total Credits: 91
Guiding Principles of the Program
One credit is equal to 15 to 20 hours of class.
The program is designed to emphasize practice over theory, and the curriculum is oriented to reach this objective.
A system of placement exams has been established, such that applicants with prior knowledge in one or more subjects will be exempt from attending those courses.
Certificate to be Conferred
Upon successful completion of the eight terms, including an internship in a private or public enterprise, the student will receive a certificate conferred by the Centro de Estudios Interamericanos. This certificate endorses the student to exercise the functions of specialist in Sales and International Marketing.
Scholarships
With the end of achieving a high academic level in this new program, CEDEI will furnish assistance to national students with excellent grades and a desire for improvement. In this way, CEDEI is collaborating with society in two ways: providing skills to students, and integrating into society personnel qualified in the area of Sales and International Marketing.
Further Information
We encourage you to contact us with questions or concerns. Prospective professors and national students should contact our Business Department; study abroad participants should contact our USA office. We look forward to hearing from you soon!